All it’ll take is everything you’ve got.
“At twenty, I was a wounded veteran with no place to live. Today I build companies that have changed hundreds of thousands of lives and let me give seven figures a year back to veterans and their families.
I didn’t get from there to here by working around broken systems. I got here by taking them apart and building something better in their place.
That’s what I teach.”
Households on the payroll, most of them enlisted veterans.
E-learning platform built for blind and visually impaired people.
Veterans helped claim the benefits they had already earned.
Given back to veteran causes through Luke’s companies.
As seen on
Luke has built companies, created products that didn’t exist, and stepped into problems most people would have left for someone else. Here’s what that looks like when you put the claims on paper.
The company Luke runs now
VetClaims.ai has helped tens of thousands of veterans pursue benefits they earned through their service, while creating hundreds of jobs for veterans along the way. The company has reported more than $100 million in benefits unlocked, without taking a percentage of a veteran’s backpay.
The world’s first e-learning platform for blind users
Clusiv built accessible career training for blind and visually impaired people, creating a path into jobs that inaccessible software had put out of reach. At its peak, 65 to 85 percent of its own workforce was blind or low vision, making the people it was built to serve part of the company building it.
Shut down in a week
A major accessibility failure put a 13,000-person company at risk of millions in damages and left people with disabilities unable to use its product. Luke was a junior engineer with no authority over the problem. He developed a solution, took it directly to the CEO and CTO, and helped mitigate the issue within seven working days.
Bringing operator judgment to federal AI
Luke has evaluated AI technologies, companies and leadership teams against real federal requirements, helping government stakeholders separate promising technology from products capable of solving actual operational problems.
What building, failing and building again taught Luke to believe.
Luke learned that at war, homeless, building companies, losing one and starting again. Every chapter reinforced the same lesson: your life changes when you stop waiting for the conditions to change first.
And what can be learned can be taught. The Get Luked Philosophy distills those lessons into six principles for changing what happens next.
Your circumstances can explain where you are. They don’t get to decide where you finish.
Certainty is expensive.
Waiting until you know how something ends carries a cost of its own. Luke dropped out of graduate school with no plan and it remains the best decision he ever made.
None of these are prepared or scripted talks. They’re territories of expertise that lead to dynamic, thought-provoking discussions and can hold a room without notes.
These are starting points, not a fixed menu. Tell Luke who’s in the room and what you want them walking out with.
At twenty, Luke was out of the Army with a Purple Heart and everything he owned crammed into a Ford Mustang. That was also where he slept through a Nebraska winter, with his dog Cole.
Moving into a double-wide trailer felt like a promotion. It was so overrun with rats that he and Cole both got sick, and every piece of food he owned had to live in a plastic tote box on the floor.
He sat in that trailer one night and decided whether to keep living. What stopped him was looking at Cole and realising that if he died, nobody was going to feed him.
So he stayed. And he gave himself one condition: Whatever life he had left was going to be worth reading about. From then on, whenever he had a choice, he took the option he couldn’t predict the ending of.
Luke now employs four hundred and thirty-eight people.
And somewhere along the way, choosing the uncertain path stopped being a survival strategy. It became a philosophy.
Veterans in crisis: call or text 988 and press 1. Confidential, 24/7.
Read the whole storyIn his words“You can do whatever you want. All it costs is everything you have.”
Luke
Four organisations Luke backs. Two of them he founded, one is the company he runs, and one is the campaign he leads.
A policy PAC built to force real action for veterans: faster decisions, clear rules, and protections that hold. No slogans, no theater.
Turns the VA disability process into a clear, step-by-step plan built around evidence and outcomes.
Trains and equips community leaders to give veterans employment preparation, leadership development, and a clear next mission after service.
A campaign to let veterans choose who helps them with a VA disability claim from day one.
Selected interviews, podcasts, panels, and conversations.
Whether it’s a stage, a conversation, or a problem you’re trying to solve, Luke is interested in the places where experience matters more than another playbook.
SpeakingChanging your station, building through uncertainty, leading people, and what it actually costs to create something that works.
Book Luke to speak
MediaPodcasts, interviews and real conversations. Give Luke the questions your audience actually cares about, not a script.
Have Luke on
ConsultingFor founders, leaders and companies working through growth, change, or a problem that doesn’t have an obvious playbook.
Bring Luke in
CollaborationsBuilding something you think Luke should know about? Tell him what it is and why you think he belongs in it.
Start a conversation